cbtl :: communication below the line
stand and deliver!
- marketing, sponsorship, PR & promotion:
- support for development of yearly global marketing plan to achieve targets
- integrated communication and concepts for PR, advertising, sponsorship,
CRM , frequent traveler programs, destination marketing, direct marketing and
social media
- negotiation of new promotional campaigns with media, partners etc.
- development of a mediathek:
- all available video material, official trailers, TV etc. in various video formats for
different usage according to target group, press material delivery to media with
a server based real time shipping tool
- brand / company styleguides:
- development of global or european marketing programs which are in line
with head office standards and brand requirements including styleguides,
templates and guidelines
- TV / video / image spots:
- concept / organisation / realisation
- events / activation of promotions and sponsorships:
- concept and execution of sponsorship & leading the team
(management of daily communication, events, marketing, media, online activities)
- idea, organisation and execution of any events (launch of new products,
congress, trade fairs, press conferences, new routes etc.)
- invitation procedere and management of guest lists for any event
- hosting of delegations and guest management
- website, online, social media:
- daily analysis of website & social media to develop daily and weekly
communication plan with community
- measurement:
- development of success criteria, ROI and KPI’s for promotions or sponsorships
- monitoring of all campaigns and recommendations for future activities
- human resources, manpower:
- selection of teams and training for events, promotions, sponsorship