cbtl :: communication below the line

stand and deliver!

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• marketing, sponsorship, PR & promotion:
  • support for development of yearly global marketing plan to achieve targets
  • integrated communication and concepts for PR, advertising, sponsorship, CRM , frequent traveler programs, destination marketing, direct marketing and social media
  • negotiation of new promotional campaigns with media, partners etc.

• development of a mediathek:
  • all available video material, official trailers, TV etc. in various video formats for different usage according to target group, press material delivery to media with a server based real time shipping tool

• brand / company styleguides:
  • development of global or european marketing programs which are in line with head office standards and brand requirements including styleguides, templates and guidelines

• TV / video / image spots:
  • concept / organisation / realisation

• events / activation of promotions and sponsorships:
  • concept and execution of sponsorship & leading the team (management of daily communication, events, marketing, media, online activities)
  • idea, organisation and execution of any events (launch of new products, congress, trade fairs, press conferences, new routes etc.)
  • invitation procedere and management of guest lists for any event
  • hosting of delegations and guest management

• website, online, social media:
  • daily analysis of website & social media to develop daily and weekly communication plan with community

• measurement:
  • development of success criteria, ROI and KPI’s for promotions or sponsorships
  • monitoring of all campaigns and recommendations for future activities

• human resources, manpower:
  • selection of teams and training for events, promotions, sponsorship